Insights
Tactics, guides and deep dives
Ever sat at your desk, staring at your PPC dashboard and wondered, "Am I spending too much? Not enough? On the right stuff?" You're not alone. PPC budgeting in 2025 isn't what it used to be. The game has changed completely with AI algorithms, rising CPCs, and platform diversification throwing curveballs at even the most seasoned marketers.
Our team at Magnet has been managing PPC campaigns for years, and we can tell you, the strategies that worked even a year ago are already obsolete. As costs keep rising and competition gets tougher, you need a data-driven approach to squeeze the most value from every dollar you spend.
Guesswork is dead.
Sure, you might get lucky on occasion with a good blog article or social media post, but with competition being as fierce as it is, you can’t afford to be imprecise and unfocused when it comes to content.
When you’re looking to really elevate your content marketing, integrating content marketing analytics has never been more important than it is now.
We’re seeing yet another fundamental shift in digital marketing. As AI agents become increasingly sophisticated in how they crawl and interpret websites, businesses face a unique challenge: how do you optimize for these AI systems while maintaining an engaging human experience?
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