Custom software development

Tailored solutions that fit like a glove

Off-the-shelf software often falls short in addressing your company's specific challenges or requirements, leaving you with inefficient processes and missed opportunities. At Magnet, we take pride in being a top-tier custom software development company, crafting bespoke solutions that work seamlessly with your existing systems and help you overcome obstacles and achieve your goals.
Magnet digital agency

Your Elite software development team

Watch OS mockups of Process Quickly UI

We make best-in-class custom software

Whether its education technology used by UCLA and McGraw Hill, to complex document management software for Ikea, or live bidding auction software for a startup, we have the boots on the ground experience that makes us the ideal choice for your next big idea.

Expertise

We create visual representations of your software's layout and structure to ensure clarity and efficiency in the development process.

User-Centric Approach

We prioritize user satisfaction and design software solutions with the end-user in mind - creating intuitive, enjoyable, and efficient experiences.

Scalability and Flexibility

We like to plan for the future. Our custom software solutions are designed to grow alongside your business, ensuring that they remain effective as your needs evolve over time.

Cutting-Edge Technologies

We are all obsessed with the latest software and hardware advancement. So it's easy for us to make sure that your software stays fresh and innovative.

Our software development process

Custom software development services that fit your business

One of the biggest perks of working with us, is our team of development specialists are masters of both front-end and back-end development.

Rather than undergoing those dreadful communication silos between different teams, we are able to create software solutions for your business from beginning to end.

Discovery & analysis

Understanding your business and its unique needs is at the heart of our process. We identify opportunities and challenges for software development and create a tailored plan to address them.

Design & planning

Our team creates a blueprint for your software solution, defining project milestones, timeline, and budget to ensure a smooth and efficient development process.

Development & Implementation

Our expert developers use the latest technologies to build your software, ensuring seamless integration with your existing systems and a flawless user experience.

Testing & quality assurance

We conduct rigorous and meticulous testing to make sure that all software functions are performing correctly and efficiently - maintaining the highest standards of quality.

Deployment & support

Once your software is ready, we launch it and provide ongoing support, monitoring performance and making necessary updates to ensure its continued success.

Custom software development by Magnet

The Magnet difference

Working a website in a cafe by Magnet

Why our custom software development services stand out

We understand that behind every website interaction is a real person with unique needs and desires. Our approach to website design and development combines human experience and intuition to craft a cohesive website that resonates with your target audience.

Data-Driven Web Strategies

In the digital world, intuition is not enough. Our approach to website design and development is backed by data-driven insights. We analyze market trends, customer behavior, and competitor strategies to build a website that not only looks good but also performs well in your specific market.

Solutions tailored to your unique needs

If you're throwing a generic solution at a unique problem, it's obviously not going to end well.

Magnet offers an extensive range of website design and development services and solutions tailored to your unique requirements.

Ongoing Website Evolution

The digital landscape is ever-changing, and so are the ways in which websites engage with their audience. We don’t just build your website; we evolve with you. Our team stays ahead of the curve, ensuring your website remains relevant and impactful in an ever-evolving digital world.

custom software Expertise

How we deliver custom software
API Development

API Development

Design - Integration - Management

Magnet excels in designing, integrating, and managing APIs, ensuring seamless communication between different software components and services to create robust and scalable web solutions.

Artificial Intelligence

Artificial Intelligence

Machine learning - Data processing - Predictive modeling

We leverage the latest in artificial intelligence, including machine learning algorithms and predictive modeling, to develop intelligent solutions that anticipate user needs and improve decision-making processes.

Content Management Systems

Content Management Systems

Customization - Integration - Content optimization

Magnet provides expert CMS solutions, offering customization, seamless integration, and content optimization to enable clients to manage and publish their content efficiently.

Digital Strategy

Digital Strategy

Branding - Positioning - Content Marketing

We devise and implement comprehensive digital strategies, focusing on planning and execution, digital innovation, and market analysis to drive growth and enhance online presence.

Full Stack Engineering

Full Stack Engineering

Frontend - Backend - Systems

Our full stack engineering services encompass frontend and backend development, along with system integration, providing complete and efficient web solutions.

Infrastructure and DevOps

Infrastructure and DevOps

Systems Architecture - Automation - CI/CD

Our team specializes in infrastructure and DevOps, ensuring robust system architecture, streamlined deployment automation, and continuous integration for improved operational efficiency.

Performance and Security

Performance and Security

Optimization - Auditing - Risk Mitigation

Our focus on performance and security involves enhancing website speed, conducting thorough vulnerability assessments, and implementing measures to mitigate risks and protect against threats.

UI/UX Design

UI/UX Design

User Research - Interface Design - Usability Testing

At Magnet, our UI/UX design process involves in-depth user research, intuitive interface design, and rigorous usability testing to create user-centered designs that improve engagement and conversion rates.

"The team at Magnet is incredible! My partners and I found them online after extensive research. I’m so glad we decided to go with them. They’re extremely professional and dedicated to their jobs. I would highly recommend them to anyone."

Liza Hendriks
Inglis Digital USA

Protocol

Our 360-degree approach for precision and impact in custom software development

We pride ourselves on our expertise in custom software design and development, building web applications with a focus on executing every part of the production with care and precision. From strategy to creative to implementation and ongoing testing, we ensure your web application is fast, secure and optimized at every level for growth.

Accessible

Our custom software agency believes an inclusive internet is the way forward. Accessibility is considered throughout our process and we can help you achieve ADA or WCAG compliance.

Performant

We optimize your web application at every turn, ensuring that the code, content and all design decisions have a positive impact on performance, user experience and KPI delivery.

Secure

We ensure the security of your custom software with encryption, multi-factor authentication, backup and restoration, regularly scheduled audits, updates and well-tested code.

Insightful

Our strategy is fueled by data. Using analytics, A/B testing, and market research, we craft custom software that truly connects with your audience and stays ahead of industry trends.

Optimized

We meticulously fine-tune every aspect of your custom software for maximum impact and visibility. This ensures that your web application not only looks good but also exceeds expectations.

Supported

Our training, documentation and support provide peace of mind during the rollout of your custom software. We stay on track with comprehensive monitoring and reporting.
Technologies

Open source tools that are carefully selected and meticulously perfected

We take pride in selecting and mastering the very best web technologies to build websites and web applications that not only scale and perform seamlessly but also enjoy a strong support network from a thriving community, as well as some other key factors that help your business grow into the future.

Custom Software FAQs

Some common things asked about custom software development

What kind of reporting or communication can we expect?

You’ll receive custom dashboards, monthly performance reports (or more frequently upon request), and regular strategic syncs with your dedicated account lead. We operate with full transparency and collaboration.

Can you integrate PPC efforts with our broader marketing strategy?

Yes — we thrive in cross-functional environments. Our PPC campaigns align with your branding, creative direction, CRM workflows, and revenue goals for a unified growth strategy.

How quickly can we expect to see results from a new PPC campaign?

While each client’s result can vary, most clients begin seeing qualified traffic and early results within weeks of launch. We balance quick wins with long-term optimization to improve performance and scalability over time.

Do you offer PPC strategy or just execution?

Both. We partner with your team to develop full-funnel PPC strategies, from audience targeting and messaging to bidding strategies, testing frameworks, and scaling models.

Can you manage large-scale paid media budgets across multiple channels?

Absolutely. We work with companies running six- and seven-figure PPC budgets. Our team is equipped to manage complex, multi-channel campaigns with rigorous budget control and strategic allocation.

How do you measure the success of a PPC campaign?

We focus on business-critical metrics like cost per lead, ROAS, conversion rates, and lifetime value. All campaigns come with transparent reporting, regular reviews, and strategic adjustments based on performance data.

Which platforms do you manage PPC and paid media campaigns on?

We specialize in Google Ads, Meta (Facebook and Instagram), LinkedIn, and X (Twitter). We tailor each platform strategy to your brand’s goals, audience, and industry to ensure maximum reach and conversion.

What makes Magnet’s PPC services different from other agencies?

We combine machine learning and expert human insight to create precision-targeted, high-ROI campaigns across all major platforms. Our obsessive optimization approach ensures performance is never left on autopilot.

Do you customize strategies for different industries?

Yes. Every strategy is tailored—based on your market, audience, goals, and internal team dynamics. No templates. No rinse-and-repeat.

How long does it take to see results?

While some channels can drive immediate returns, sustainable growth usually builds over 60–90 days through iterative testing, optimization, and alignment with your sales cycle.

What results can we expect from a growth marketing strategy?

Faster traction, smarter spend, and measurable ROI. We focus on full-funnel impact—lead quality, conversion rate, retention, and revenue—not just top-of-funnel vanity metrics.

Can growth marketing work for established brands?

Absolutely. Growth marketing isn’t just for startups—it helps established brands uncover new channels, accelerate results, and outmaneuver slower-moving competitors.

How is growth marketing different from traditional marketing?

Traditional marketing often stops at impressions. Growth marketing focuses on continuous optimization, retention, and revenue—driven by data, experimentation, and results across every stage of the customer journey.

What exactly is growth marketing?

Growth marketing combines strategy, data, creative, and cross-channel execution to drive scalable, measurable business growth—beyond just awareness or traffic. It’s full-funnel and built for long-term impact.

How quickly can we go live?

Most campaigns launch in 3–4 weeks after onboarding. This includes strategy, creative development, and platform setup to ensure a strong start.

Do you integrate with our existing marketing tools?

Yes, we collaborate with your internal systems and teams, from HubSpot and Salesforce to custom dashboards and analytics platforms.

custom software Insights

Tips and tactics about custom software design and development

Every team member at Magnet web agency is passionate about learning, sharing, and continually improving their understanding of our digital world. Check out articles, written by our team, for thoughts about topics ranging from SEO to UI/UX, growth marketing, design concepts, AI, technology, the future of the web, and more.