Assignment
Commonwealth Inc., a trusted third-party logistics provider with over 35 years of experience, needed a website that reflected its reputation for reliability, efficiency, and industry expertise. With expansive warehousing solutions and multimodal transportation services, the company required a digital platform that would effectively communicate its capabilities while driving customer engagement and lead generation.
Magnet was entrusted with creating a high-performance website that would modernize Commonwealth’s online presence, enhance user experience, and improve visibility in the highly competitive logistics industry.
Approach
A logistics company’s website must be clear, intuitive, and action-driven. We developed a streamlined navigation structure that allows visitors to quickly access warehousing, transportation, and industry-specific solutions. Each service page was designed to showcase Commonwealth’s expertise with engaging visuals, detailed content, and clear calls to action.
With logistics being a highly competitive space, we developed an SEO-focused content strategy that emphasized Commonwealth’s differentiators—its 2 million square feet of premium warehousing, multimodal transportation options, and expertise across industries like aerospace, chemicals, and food & beverage.
Outcome
By integrating strategic keywords, optimizing metadata, and structuring content for readability and engagement, we positioned Commonwealth as a top-tier player in third-party logistics.
Given the growing number of business decision-makers accessing websites via mobile devices, we implemented a mobile-first approach. The new site is fully responsive, ensuring seamless experiences across all screen sizes, from desktops to tablets and smartphones.
Understanding the importance of inclusivity, we designed the website to meet ADA and WCAG standards. Features like alt text for images, keyboard navigation, and high-contrast design elements ensure accessibility for all users.
A logistics website isn’t just an informational hub—it’s a sales tool. We implemented high-impact call-to-action (CTA) buttons throughout the site, integrated lead forms, and optimized the “Speak to Sales” feature to streamline the customer inquiry process.
The new website showcases Commonwealth as a leader in the logistics space, with a modern, professional design that reflects its expertise and trustworthiness.
With an SEO-optimized content strategy, the website now ranks for high-value keywords in warehousing, transportation, and industry-specific logistics solutions, driving increased organic traffic.
The streamlined navigation, clear service offerings, and conversion-driven layout have led to increased inquiries and engagement from businesses looking for logistics solutions.
Technologies
We used the following technologies on this project to ensure reliability and performance at every step, accounting for future platform stability and developer support, uptime and reliability ratings and a host of other factors. Read more about the technologies
Kind words
Commonwealth Inc
Additional work
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