Case study

Windward Bank
A cutting-edge digital banking platform for a century-old institution
No items found.

Assignment

Windward Bank, backed by a 115-year-old parent institution, sought to launch a modern digital banking platform that would blend cutting-edge innovation with over a century of trusted banking experience. The challenge was to create a seamless, user-friendly digital experience that would attract tech-savvy customers while maintaining the security and reliability expected from an established financial institution.

Approach

Our team began by conducting a comprehensive analysis of Windward Bank's existing systems, customer needs, and industry best practices. We focused on creating a digital platform that would not only meet current banking standards but also set new benchmarks for user experience and security in the financial sector.

Key aspects of our approach included:

  1. Designing an intuitive, responsive interface that would cater to both tech-savvy users and those transitioning from traditional banking.
  2. Implementing robust security measures, including multi-factor authentication and state-of-the-art encryption protocols.
  3. Developing a scalable architecture that could handle high-volume transactions and integrate seamlessly with existing banking infrastructure.
  4. Creating a mobile app that would provide full banking functionality on-the-go, aligning with the increasing trend of mobile banking.
  5. Ensuring compliance with all relevant financial regulations and security standards, including FDIC and DIF insurance requirements.

Implementation

Our development team utilized a modern tech stack to build a high-performance, secure digital banking platform. We employed a microservices architecture to ensure scalability and ease of future upgrades. Key implementation aspects included:

  • Leveraging Webflow and Hubspotfor the frontend to create a dynamic and responsive user interface.
  • Integrating with third-party services for enhanced functionality.
  • Implementing a robust API layer to facilitate seamless communication between the frontend, backend, and third-party services.
  • Utilizing AWS for cloud hosting, ensuring high availability and scalability.
  • Implementing continuous integration and deployment (CI/CD) pipelines to streamline updates and maintain code quality.

Throughout the development process, we maintained open lines of communication with Windward Bank's team, conducting regular sprint reviews and incorporating feedback to ensure the platform met their specific requirements and aligned with their brand vision.

Outcome

The launch of Windward Bank's digital platform has been a resounding success, positioning them at the forefront of digital banking innovation. Key achievements include:

  • A 500% increase in new account openings within the first month of launch.
  • A 95% customer satisfaction rate, based on post-launch surveys.

Technologies

We used the following technologies on this project to ensure reliability and performance at every step, accounting for future platform stability and developer support, uptime and reliability ratings and a host of other factors. Read more about the technologies

Kind words

Windward Bank

Additional work

See more examples of our recent work

Our agency has had the privilege of working with some amazing teams from fortune 500 companies to large institutions and exciting startups over two decades.
An engaging visual rebrand for a leading Cincinnati based research company
An electrifying new brand and website for a cutting-edge electrical automotive company
A bespoke auction platform for a thoroughbred horse trading startup
Annotations and assignment software for the humanities classroom
A fresh look for an established Cincinnati law firm
An artistic therapy brand and web application for processing and integrating emotions
An exciting visual experience with integrated memberships for a startup BJJ gym
Seamless automotive ecommerce for a Nasdaq traded corporation
A franchise website platform for a professional services company
Exciting organic curves and shapes for a growing grocery delivery company
A multi-league recreational sports platform for Gotham Soccer
A better sales website for a charitable printing company
A beautiful, engaging e-commerce experience for a popular board game company
A creative expression for a full-service franchise and retail marketing agency
An eyesight charity foundation website for a global eyewear brand
Building a vibrant and engaging Jamstack website for a local baseball team